Insights

Notes from the room: what works when a company has to remember, decide and build.

6 October 2026 · 5 min read

Why most AI pilots fail: the model is fine, the company context is missing

Studies from 2025 and 2026 put the failure rate of generative AI pilots at well over half. The common thread is not the model. It is that the AI never had access to a reliable memory of how the company works.

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6 October 2026 · 4 min read

What a company second brain is, and why it is not Notion or Copilot

A company second brain is the governed memory your people and AI agents work from. What it contains, what it leaves out, the two ways to build one, and why a wiki or an AI licence is not the same thing.

6 October 2026 · 5 min read

The permission audit to run before any AI touches your company data

AI assistants surface whatever their permissions allow, and in most companies that is far more than intended. A practical audit for Swedish SMBs covering access, GDPR, the EU AI Act and the questions to ask before you connect anything.

26 September 2026 · 3 min read

Why innovation stalls between the idea and the result

Most companies do not lack ideas. They lack a way to put sales, marketing, media, technology and AI around one idea at the same time. Here is why the gap exists and what closes it.

24 September 2026 · 2 min read

Three ways to start an AI transition without a big-bang project

AI adoption stalls when it is treated as a programme instead of a habit. Three practical starting points for SMBs and enterprises that lead to working tools in weeks.

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